IMARK Intelligence Lab turns influencer campaign data into actionable insights that drive real conversions.
High engagement doesn't equal sales. We founded IMARK Intelligence Lab to solve this gap. Using evidence-based research and data analysis, we help brands understand why influencer campaigns fail and how to fix them. Our mission is simple: turn engagement into measurable business results.
Discover how we've helped marketing teams uncover why high engagement doesn't convert and rebuild their influencer strategies.
We thought our engagement rates were the only metric that mattered. IMARK showed us exactly where conversions were dropping and how to redirect our influencer spend. It changed everything.
James Mitchell
Head of Marketing, Fashion Brand
Working with IMARK revealed that our top-engagement creators weren't driving actual sales. Their analysis helped us identify the right creators and cut wasted budget. ROI improved immediately.
Priya Desai
Director, E-commerce Growth
We were running blind on influencer performance. IMARK's evidence-based approach gave us real clarity on campaign effectiveness and audience fit. Now we know exactly what works.
Marcus Thompson
Founder, Beauty e-commerce
Our previous strategy was vanity metrics. IMARK shifted our focus to actual conversions and customer lifetime value. The insights were eye-opening and immediately actionable.
Elena Rossi
Marketing Manager, Tech Brand
We combine academic rigor with real-world marketing experience to help brands understand why engagement doesn't equal sales.
Research Director & Founder
Robi leads IMARK Intelligence Lab's research foundation. His work at Alliance Manchester Business School focuses on closing the gap between influencer engagement and actual sales performance.
Performance Analyst
Sophia translates complex campaign data into actionable insights. She identifies patterns that reveal why campaigns succeed or fail at converting engagement into revenue.
IMARK Intelligence Lab is changing how brands measure influencer performance, moving beyond vanity metrics to actual sales impact.
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Research-led lab
Founded by Robi Awaluddin from Alliance Manchester Business School with rigorous academic foundation.
100%
Data-driven approach
Every recommendation backed by evidence analysis, not industry assumptions or guesswork.
Gap-solving
Focus area
We address the critical disconnect between high engagement and actual sales conversions brands face.
London
Based in
Serving brands globally from our London headquarters with deep expertise in influencer risk optimization.
Get answers about our mission, approach, and how we help brands solve the engagement-to-sales gap.
We address the critical gap between high engagement and actual sales conversions in influencer marketing. Many campaigns generate thousands of likes but fail to drive real revenue. We help brands understand why this happens and optimize their strategies.
We focus on evidence-based performance optimization, not just campaign execution. We use data-driven analysis to identify why campaigns underperform and provide actionable insights to improve ROI. Our approach is rooted in academic rigor through Alliance Manchester Business School.
Robi Awaluddin leads the lab, bringing expertise from Alliance Manchester Business School. This foundation ensures our strategies are grounded in research and proven methodologies rather than assumptions.
We provide influencer performance analysis, risk optimization, campaign diagnostics, and strategy recommendations. Our insights help brands select the right influencers and structure campaigns that convert engagement into measurable sales.
If you're running influencer campaigns and wondering why engagement isn't translating to sales, we can help. We work with brands of various sizes who want data-driven answers instead of guesswork.
Reach out to discuss your current challenges and goals. We'll explore how our analysis and recommendations can improve your influencer marketing performance and help you understand what's really driving results.
Contact IMARK Intelligence Lab to discuss how we can help you bridge the gap between engagement and sales.
